It's important to me that people understand me fully. Makeup is only 5% of who I am from an artistic point of view. I can express myself in so many other ways.
That's why I created BY JISEL.
Through this brand, I will show you beauty in other ways.
This is not a makeup brand --
it's an expression of who I am and the things that I want you to be a part of.
There are things that catch my eye and speak to me... and I want them to speak to you too.
The things I see and feel as beautiful... I want them to be available to you, so you can see and feel them too.
BY JISEL is an expression.
It's not about a business.
This is about being pure.
This is a portal.
This is a journey.
This is an experience.
This is FUN!
I say all of that to say... this is the beginning of my journey to creative freedom.
This is who I am and I want to share my art and creativity with you. This is personal.